Equality-minded little monsters undoubtedly put their paws up Friday when Lady Gaga announced that her exclusive album distribution deal with Target requires the company to support LGBT charity groups and reform its past support for antigay causes. Since last summer, the Minnesota-based retailer has been under fire, including a high-profile boycott and tarnished rating in the Human Rights Campaign’s Corporate Equality Index, for a $150,000 donation to MN Forward, a group that backed failed Republican gubernatorial candidate and marriage equality opponent Tom Emmer.
"That discussion was one of the most intense conversations I've ever had in a business meeting,” the pop star told Billboard magazine, assuring fans her deal with Target was “hinged upon their reform.”
The Gaga exhalation followed related news that Target updated its political giving policy upon an internal review after the 2010 election cycle. The changes, first reported in the Washington Blade on Thursday, took effect last month and entail the establishment of a policy committee of senior executives who, in conjunction with the chief executive officer and oversight from the board of directors, will guide decision-making about financial support for political activities.
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